WWD – Mariella Burani Inks Deal for RTW Line

WWD  – 26/11/2014

BURANI DEAL: Designer Mariella Burani has signed a three-year licensing agreement for the manufacture of a new women’s ready-to-wear line, said a spokesman for the manufacturer, Brescia, Italy–based Confezioni Pango SpA, which produces its own lines in addition to private label collections, such as the plus-size Gaia Life.

Called Mariella Arduini, Burani’s new line uses her maiden name rather than her married name.

The licensing deal covers six collections, and the first lineup will be for the fall 2015 season, with about 100 pieces.

Burani’s decision to launch the line under a different name is understandable. The Mariella Burani Fashion Group (MBFG) she and husband, Walter Burani, founded in 1960 under the name Selene — which in its heyday was listed on the Milan Stock Exchange and produced and distributed collections for brands such as Giambattista Valli, La Perla and Vivienne Westwood — is now defunct, after the couple and their son, Giovanni Burani, became embroiled in financial and legal troubles.

In Feb. 2012, Walter and Giovanni Burani were sentenced to six years in jail for fraudulently declaring the bankruptcy of MBFG and its parent company, Burani Designer Holding. The father and son, together with other former MBFG executives, are now said to be facing trial under the Milan court system trial for additional charges of manipulating the stock market through misinformation and illegal actions from August 2007 to November 2009.